While we are listed as a Cincinnati mover with a positive rating by the Greater Cincinnati Better Business Bureau, we want to make a case for how harmful the BBB is to businesses.
Here are the 10 reasons why the BBB is bad for good business.
As our boss tells us, how the BBB operates is pretty easy to explain.
“The BBB just called and your worst enemy was telling them about how horrible you are. They want to know what your side is but they are only going to publicize that someone filed a complaint against you and no matter what you say your enemy gets to determine how you are rated. By the way, they also want you to pay a couple hundred dollars a year to get accredited.”
Unfortunately the Better Business Bureau is one of those institutions that was once wonderful and is now archaic. With ratings services like Google Maps, CitySearch, Angie’s List and most ratings services the one common thread is that you see the good as well as the bad.
A perfect ranking system would be one that charges no fees, maintains no interest in either side and allows both the business and the consumers comments to be made public. Very similar to what Google Maps now does for businesses but adding a feature that allows the business to reply to any comments made.
In the end the BBB is no better than a street gang and their membership is merely “protection” money for a service they don’t really provide to businesses.